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About True Solar

Iowa Solar Professionals

As a locally rooted and community-driven solar installation company, we take immense pride in our commitment to delivering excellence with every single installation. Our mission is to bring the numerous benefits of solar energy to your doorstep, and we do so by combining the latest technology, a passion for sustainability, and a dedication to impeccable craftsmanship. With deep ties to the local landscape and a keen understanding of Iowa’s unique solar potential, we tailor each installation to maximize efficiency, savings, and environmental impact. When you choose True Solar, you’re not just choosing a solar provider – you’re choosing a partnership that values quality, integrity, and the bright future of our community.

Our Principles

We thrive because of honesty and integrity. Without that, we are no different than anyone else.

Take pride in everything you do. If you won’t be proud of it, don’t do it.

School is always open. We are always taking steps to learn, hone our craft, and improve.

Always pay the True price.

Our consultants will walk you through the process and help you make the best decisions for your project. We will create a system that fits your needs. You choose components and pay only for what you want. True Solar makes the process of going solar easy, approachable, and pressure-free.

Enjoy a completely remote process.

We'll walk you through everything you need to know about going solar from the comfort of your home. We’ll answer all your questions about solar, evaluate your home energy use, and design a customized solution just for you, and we’ll never knock on your door or ask to sit down at your kitchen table.

Hassle-free installation every time.

At True Solar we always strive to provide the fastest and highest-quality installation in the industry. We install our premium panels using a low-profile racking system and run conduit on the interior of the home to give your home an attractive upgrade. We use top-quality materials and back it up with a workmanship guarantee.

A local company you can trust.

True Solar is led by Iowa solar veterans with industry experience. We take pride in educating our customers and providing the best solution for their needs. We don’t want to take over the world, we will never cut and run, we just want to provide a valuable service to our community. Let us prove to you why True Solar is different.

Meet the Team

Travis Eichelberger, Founder & CEO

Travis Eichelberger is a successful entrepreneur and the CEO of True Solar. With over a decade of experience in the renewable energy industry, Eichelberger is passionate about creating a sustainable future for the planet.

Eichelberger started his career in the solar industry in 2009, working as a project manager for a solar installation company. He quickly moved up the ranks, gaining experience in sales, business development, and operations. In 2023, he founded True Solar with the goal of making solar energy more accessible and affordable to homeowners in the Midwest.

Eichelberger is a strong advocate for renewable energy and has been active in promoting solar power at the state and national level. In addition to his work with True Solar, Eichelberger is involved in a number of community organizations and initiatives. He is passionate about giving back to his community and works to promote sustainability and environmental awareness in Iowa and beyond.

John Lenz

John brings a wealth of experience from his previous roles in insurance and financial services. With a genuine enthusiasm for assisting customers in making prudent financial decisions, John's transition to the solar sector is fueled by his commitment to helping individuals optimize their money.

Dave Lindquist

Dave is truly passionate about making a positive impact, and his dedication to helping people extends beyond just the financial aspect; he finds immense fulfillment in guiding customers towards substantial savings while simultaneously contributing to a more sustainable and eco-friendly world.

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