About True Solar

Iowa Solar Professionals

True Solar is a group of Iowa solar professionals with experience throughout the industry. Our mission is simply to provide solar energy to our community in a straight forward and honest way. Unfortunately, we have seen first-hand how many solar companies come and go, cut and run, promise the world and then disappear. That is why we are resolute in our goal to provide a better, more reliable customer experience than anyone else.

You can rest assured, when you choose us for your solar energy project that you are in good hands. We don’t want to grow exponentially to make more money. We just want to be sustainable, and do a good job. 

Our Principles

We thrive because of honesty and integrity. Without that, we are no different than anyone else.

Take pride in everything you do. If you won’t be proud of it, don’t do it.

School is always open. We are always taking steps to learn, hone our craft, and improve.

Always pay the True price.

Our consultants will walk you through the process and help you make the best decisions for your project. We will create a system that fits your needs. You choose components and pay only for what you want. True Solar makes the process of going solar easy, approachable, and pressure-free.

Enjoy a completely remote process.

We'll walk you through everything you need to know about going solar from the comfort of your home. We’ll answer all your questions about solar, evaluate your home energy use, and design a customized solution just for you, and we’ll never knock on your door or ask to sit down at your kitchen table.

Hassle-free installation every time.

At True Solar we always strive to provide the fastest and highest-quality installation in the industry. We install our premium panels using a low-profile racking system and run conduit on the interior of the home to give your home an attractive upgrade. We use top-quality materials and back it up with a workmanship guarantee.

A local company you can trust.

True Solar is led by Iowa solar veterans with industry experience. We take pride in educating our customers and providing the best solution for their needs. We don’t want to take over the world, we will never cut and run, we just want to provide a valuable service to our community. Let us prove to you why True Solar is different.

Meet the Team

Travis Eichelberger, Founder & CEO

Travis Eichelberger is a successful entrepreneur and the CEO of True Solar. With over a decade of experience in the renewable energy industry, Eichelberger is passionate about creating a sustainable future for the planet.

Eichelberger started his career in the solar industry in 2009, working as a project manager for a solar installation company. He quickly moved up the ranks, gaining experience in sales, business development, and operations. In 2023, he founded True Solar with the goal of making solar energy more accessible and affordable to homeowners in the Midwest.

Eichelberger is a strong advocate for renewable energy and has been active in promoting solar power at the state and national level. In addition to his work with True Solar, Eichelberger is involved in a number of community organizations and initiatives. He is passionate about giving back to his community and works to promote sustainability and environmental awareness in Iowa and beyond.

Robby Cooper

Robby has been in solar since 2019 and brings a wealth of prior construction industry knowledge. He is looked to as a leader in the solar world, having managed and trained solar salespeople at two other companies.

John Lenz

John has been in solar since early 2021. Before that he was in insurance & financial services. He enjoys helping customers make sound use of their money, which is his primary motivation for making the switch.

Dave Lindquist

Dave truly enjoys helping people, in fact, it's the reason he got into the solar industry. His greatest joy is helping customers save substantial amounts of their hard earned dollars and also help the world that we live in.

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